The Fragrance Foundation (TFF) presented its 2021 Awards yesterday during an entertaining virtual event. (View the replay on TFF’s website.)

Linda Levy, president, TFF, opened the event by welcoming a special guest— Louie Schwartzberg.

Schwartzberg, acclaimed filmmaker and master of time-lapse photography, is TFF’s new Creative Collaborator.  Attendees watched a video excerpt by Oprah Winfrey, featuring Schwartzberg and his incredible work.

“We’re hard-wired to protect what we love—and I want people to fall in love with nature in order to protect it,” Schwartzberg tells Winfrey.

Next, Schwartzberg joined the live event from Los Angeles. Levy asked him about the connection between scent and his innovative approach to photographing nature.

“The flowers and imagery do the same thing—they grab your attention, slow you down…’slow down and smell the roses—and pause for a moment…see the flower open and close—it does make you slow down,” Schwartzberg said.

See more coverage on TFF’s Instagram.        

Back in April, Mario Lopez announced the TFF Finalists. 

Celebrity Presenters, Media Campaign & Editorial Awards

Celebrity presenters included Dolly Parton, Alicia Keys, Christian Siriano, Isabella Rossellini, Kylie Minogue, and Andre Leon Talley.

Philippe Benacin, president and CEO, Interparfums, is this year’s Hall of Fame Honoree.

Calice Becker, vp perfumer and director of the Givaudan Perfumery School, received the Lifetime Achievement Perfumer Award.

The Media Campaign of the Year Award went to Perfect Marc Jacobs and ck Calvin Klein.

The Editorial of the Year Award winner, Print, is Town & Country Magazine’s “It Smells Good in Here” by April Long; and the Digital winner is Town & Country Magazine’s “How Signature is Your Signature Scent? Why Now is the Perfect Time To Craft a Custom Perfume.” 

And here are the winning fragrances—

TFF’s 2021 Winning Fragrances

Fragrance of the Year – Women’s – Luxury

• Gucci The Alchemist’s Garden A Chant for the Nymph
• Perfumer – Alberto Morillas

Fragrance of the Year – Women’s – Prestige

• Giorgio Armani My Way
• Perfumer – Carlos Benaïm

Fragrance of the Year – Men’s – Luxury

• Ermenegildo Zegna Essenze Roman Wood Eau de Parfum
• Perfumer – Dora Baghriche

Fragrance of the Year – Men’s – Prestige

• Dior Homme Eau de Toilette
• Perfumer – François Demachy

Fragrance of the Year – Universal – Luxury

• Byredo Tobacco Mandarin
• Perfumer – Jérôme Epinette

Fragrance of the Year – Universal – Prestige

• TOM FORD Black Orchid Parfum
• Perfumer – Yann Vasnier

Fragrance of the Year – Popular

• Ariana Grande R.E.M.
• Perfumer – Alexis Grugeon

Fragrance Hall of Fame

• Lancôme Trésor

• Perfumer – Sophia Grojsman

Candle & Home Holiday

• Nest New York Blue Cypress & Snow
• Perfumer – Jérôme Epinette

Fragrance Innovative Product of the Year

• diptyque Electric Wall Diffuser

Luxury – Packaging of the Year

• Christian Louboutin Loubirouge

• Packaging Designer – Christian Louboutin Beauty

Prestige/Popular – Packaging of the Year

• Marc Jacobs Perfect Eau de Parfum

• Packaging Designers – Marc Jacobs with Coty; and Jacky Blue

Perfume Extraordinaire of the Year

• Scents of Wood Plum in Cognac
• Perfumer – Pascal Gaurin, IFF

Fragrance of the Year – Indie

• Arquiste Misfit
• 
Perfumer – Rodrigo Flores-Roux

Consumer Choice – Women’s Prestige of the Year

• Marc Jacobs Perfect Eau de Parfum
• Perfumer – Domitille Michalon-Bertier

Consumer Choice – Women’s Popular of the Year

• Victoria’s Secret Bombshell Passion
• Perfumers – Linda Song and Adriana Medina

Consumer Choice – Men’s of the Year

• Calvin Klein CK EVERYONE
• Perfumer – Alberto Morillas

Consumer Choice – Candle & Home Collection

• Boy Smells Slow Burn by Boy Smells x Kacey Musgraves
• Perfumer – Jérôme Epinette

CONGRATULATIONS!

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